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Hiring for Vice President - Marketing - Online/internet in Mumbai, for Exp. 7 - 9 yrs at Rainbow hr (Job in Mumbai)

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Job Description:Job Title: Vice President - Marketing Job Interface : Internal : Manages Immediate reporting team that comprises - Content, Graphic & amp amp Design, SEO/SEM, Digital Marketing and ATL & amp amp BTL External : PR agencies, Advertising agencies, Digital Marketing Agencies, Media Agencies KEY RESPONSIBILITIES, BUT NOT LIMITED TO Strategic Development - Lay the roadmap of integrated strategic marketing plans across cities. - Understand the brand values and devise the strategic marketing plans for establishing company as most trusted brand. - Work closely with the Founders for laying the foundation of the marketing initiatives to have a direct impact on the sales progression & amp amp brand excellence. - Conduct market research to identify & amp amp tap the potential opportunities - Identify & amp amp suggest potential product improvement plans - Develop and maintain Marketing performance dashboard to measure ROI and draw quantitative analytical insight Marketing Initiatives - Collaborate with content, design, and product teams to develop unique & amp amp creative marketing solutions to expedite growth - Develop marketing campaigns with quantifiable objectives to measure results - Efficiently guide the execution of marketing initiatives for positive brand building and sales progression. - Conceptualize and drive the digital marketing programs to create conversion metric strategies, lead generation & amp amp social monitoring catering B2C environments. - Lead & amp amp guide ATL/BTL & amp amp SEO/SEM team for optimum social presence ensuring positive turnaround - Ensure potential increase in the download and usage of the company App Financial Development - Responsible for creating efficient and cost-effective Marketing Budget best suited for & quot company/brand& quot as a start-up. - Responsible for driving traffic of potential clients through offline & amp amp online marketing plans to meet the financial objectives - Negotiate commercials with the vendors to drive cost-effective marketing campaigns - Collaborate with the Sales team to tune-in the marketing plan in line with achieving revenue targets. - Work closely with the Finance Controller to monitor the in-flow and out-flow of revenue and capital respectively through marketing initiatives Partnering with External Stakeholders - Partner & amp amp manage appropriate Ad agencies for print/TV/online Ads - Collaborate & amp amp manage various media partners for promoting & quot company/brand& quot products & amp amp it' s services - Maintain healthy relationship with the PR agencies to ensure positive brand presence of & quot company/brand& quot - Efficiently manage various vendors, handling & quot company/brand& quot marketing campaigns Ideal Candidate Profile: - Must have a passion to work for a start up! - Must have a keen sense of brand management. - Must have hands-on experience in Digital Marketing. - Must be result oriented & amp amp data driven - Must have creative, intriguing & amp amp impact thinking - Must be a great problem solver - Must be driven by timelines & amp amp deliverables in a start-up culture - Should have proven track record in conceptualizing, planning & amp amp executing integrated marketing campaigns - Must have in-depth experiential knowledge of e-commerce retailing, especially with the start-ups. - If you have helped a start-up build as a brand from scratch it would be an added advantage for this position. - Having worked with a Mobile App based brand will be an added advantage. Experience and Academics: - A min of 6 years of experience in marketing roles - A min of 2 years of experience with Social Media marketing and SEO - A min of a year of experience of having run marketing operations for a property of at least 2 Million visits per month


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Posted on: Saturday, 22 April, 2017  08:44
Expires On: Tuesday, 24 December, 2019  18:30

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